9/17/2007

The FTC Charge Kevin Trudeau Doesn't Want You to Know About
Misrepresentations Made in "Weight Loss Cures" Book Violates Prior Court Order


According to the Federal Trade Commission, Kevin Trudeau has violating a court order by allegedly misrepresenting the contents of his book, "The Weight Loss Cure 'They' Don't Want You to Know About," in his infomercials. Trudeau claims that the weight loss plan outlined in his book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. However, the FTC describes the book’s weight loss program as "a complex, grueling plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily get, and lifelong dietary restrictions."

Back in 2004 the FTC charged Trudeau with making false claims in his infomercials about his Coral Calcium product, which he claimed could cure cancer and other serious diseases. The FTC also cited another product hocked my Trudeau called "Biotape" which he claimed could permanently cure or relieve severe pain. As part of his settlement Trudeau agreed to a lifetime ban on using infomercials to sell any product, service, or program with one exception -- books or publications. However, the Court Order signed by Trudeau still forbade him from making false or misleading claims, no matter in what form the information was presented (he also had to pay $2 million). The FTC is now charging that he violated this Court Order.

The FTC threw the book at Trudeau (pun intended) in '04 because it wasn't the first time he'd been charged with false advertising by the FTC. He was also charged in 1998 for making false or unsubstantiated claims in his infomercials. The FTC also specifically cited the format of his infomercials, which create the illusion that they were an interview program called "A Closer Look", and not an advertisement. Among the six different infomercials cited were those for his "Mega Memory" and "Mega Reading" products. Trudeau was ordered to pay $500,000 in consumer redress, set up a $500,000 performance bond, and agreed to place a disclaimer in all future infomercials declaring it a paid advertisement.

Trudeau was once a top distributor for the now defunct publicly traded network marketing company Nutrition for Life. In 1996 he was cited by the states of Illinois and Michigan as well as the SEC over his questionable marketing practices.

In 1991 he pled guilty to falsifying credit card transactions and spent two years in prison.

To read the FTC press release on this latest action, go here: http://www.ftc.gov/opa/2007/09/trudeau.shtm

To read the past FTC charges, go here:
http://www.ftc.gov/os/caselist/0323064.shtm

Commentary:

After all the public criticism Trudeau has directed towards the FTC, and his failed law suit against them a few years ago, you just know they and the FDA (and Big Pharma, of course) were gunning for him. Surely Trudeau knew this as well, yet seems to hand them the ammunition on a silver platter every time. This time they're going to throw a book at him the size of the Hong Kong white pages! Trudeau's obviously a smart guy, so who knows what he's thinking. Perhaps he's figuring he'll pay a few million in penalties, get banned from selling anything ever again, and maybe even have to take another time out for big people -- and still come out a gazillionaire!

Considering the sales of his three latest books, he'd probably be figuring it about right.

Len Clements
MarketWave, Inc.


 

  Since 1989, Leonard Clements has concentrated his full-time efforts on researching and analyzing all aspects of Network Marketing. He is a professional speaker and trainer, and currently conducts "Inside Network Marketing" seminars throughout the world. Len is the author of the controversial book "Inside Network Marketing" (Random House) and the best selling cassette tapes "Case Closed! The Whole Truth About Network Marketing" and "The Coming Network Marketing Boom." He is a court recognized expert in the field of network marketing.

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